The shoe style e-girls are currently loving

Described as a new ‘species’, the e-girl subculture has evolved thanks to the boom of the TikTok influencer. These girls are typically young, fresh and cool. So cool, in fact, you’ve found us writing this article about their style choices. Usually seen wearing edgy clothing, incorporating lots of chains, chunky shoes, bold hair colours and plenty of colourful eye shadow, we actually love everything about the e-girl style.

July 30th, 2022 | Lauren Adams
Platform shoes

If you don’t know already we totally love platform shoes at Koi, in fact we have entire collections of platform shoes ready to buy across our women’s vegan footwear. Our fashion platform shoes are ideal for creating an e-girl look. Perfectly paired with the go-to e-girl faves, including fishnets, mini skirts and striped long sleeve tees, these popular shoes add a little height and plenty of style. Whether you’re a heels gal or a flats gal, we have plenty of different designs. Check out our amazing range of platform shoes at Koi to embrace your own inner e-girl. 

Chunky trainers

For a more casual day-to-day choice, the chunky trainer is another favourite among the e-girl subculture. In fact chunky trainers have become so popular in the last few years, there’s now a style for everyone. At Koi we design a wide range of chunky trainers for different tastes and personalities. So, whether you want a chunky trainer to compliment your casual streetwear looks or you’re looking for something a little more daring to pair with some bold accessories, we’ve got you covered. Some of our faves include these beauties featuring some additional chains and gummy bears - because why not! 

Mary Janes

Mary Janes are a classic shoe style and one which has become a true Koi classic too! As a comfortable, stylish and cute choice of shoes, these are a popular footwear pick for the typical e-girl. Available from Koi in a wide variety of fun colours and prints they are the perfect match for e-girls looking for a trusty pair of shoes that don’t compromise on style. Some of our favourite Mary Janes include these cutesy purple plaid pair featuring a heart shaped buckle, a nod to the e-girl style. To stand out amongst the crowd, why not add a platform to the traditional Mary Jane style? At Koi we’ve had fun designing some of our very favourite platform Mary Janes. A great twist on the original design, sure to turn heads.

How to be an e-girl

If you’ve been inspired by the recent emergence of the e-girl subculture, here’s a definitive guide (or an attempt of one) on how to be an e-girl. Urban Dictionary says an e-girl ‘can be found wearing pink eyeshadow with a large wing, little hearts under the eyes and a blushed nose.’. Therefore, the aesthetic is key when it comes to creating the perfect e-girl look. You should be aiming for a cute yet bold and slightly daring style. Why not start with some simple fish nets, paired with a plaid mini skirt in your choice of pastel or bold colours, combined with the layering of some tees. Add a mixture of chains and cute accessories for the details, you can’t go wrong with some butterflies and hearts. Choose from a pair of chunky trainers, Mary Janes or platforms for the finishing touch. Compliment your fit with some fun makeup and hair and you’re on your way to becoming an e-girl. Now you just have to master a few TikTok trends…

Hey I’m Lauren! I’m the Marketing Manager here at Koi and I’ve got the best job in the world because I have the best team! A regular day at Koi for me involves a lot of emails, meetings and running all over the place. There are NO rules in the office. I'm not like a *regular* Manager, I'm a *cool* Manager. I'm supposed to put a bit about me so let's say the key to my heart is a big bag of Skittles and a good serial killer doc.