Shoes X wrestlers? Interviewing FutureShock about our wrestling prank & more

We hired professional wrestlers from FutureShock to wrestle along Curry Mile on a Saturday night, where up to 20,000 people can be at peak time. Why? Because we could. We wanted to encapsulate the attitude of Koi, the madness and the outlandishness of our brand, our attitude. What better way to do this than to get wrestlers to smash chairs off each other’s heads and throw each other into the side of bins?

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